What is blogging?
Blogging is the process of writing an online diary called a blog , where you can share your thoughts on a particular topic with your readers.
Sounds easy right? But is that so? Creating a blog is now simple. There are platforms like WordPress where they give you the opportunity in a few minutes to have your business blog ready . What is difficult is to stand out.
There are more than 600 million blogs and 31.7 million bloggers worldwide and 17 new articles are published every second on WordPress websites alone.
As you can see, the competition is fierce. To be a leader in every field, as well as in blogging, requires work, strategy, organization, knowledge of technical elements and use of appropriate tools.
Is it worth keeping a blog?
One of the first questions my clients ask me is if I think it is worth creating a blog and investing time, effort and money in its development. What I do is present them with the following information:
- Businesses that have blogs on their website, have 55% more traffic than those that do not ( source ).
- 86% of content marketers use blog posts as part of their digital marketing strategy.
- 70% of people prefer to know a brand through an article rather than through an advertisement ( source ).
- Businesses that maintain blogs generate 67% more potential customers ( source ).
So in fact the question is not whether it is worth maintaining a blog but why you have not already started building it.
The blog today is a tool that every business needs and that aims to help develop an online presence, attract potential customers, keep interest in existing ones and interact with the public.
To make it easier and more successful, below you will find the 13 most useful blogging tips to create content that will make you stand out from the competition and be in the top results of the Google search engine.
13 tips for successful blogging
Discover your audience
Before you start creating texts, do some research. If you want the content you post to deliver you need to discover your audience. Who are they; What is their educational and social status? Where do they live; In short, you should know the ideal buyer persona.
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If you know where your texts will be addressed then it is much easier to touch them and make them want to know you. One of the biggest mistakes that novice bloggers can make is to ignore their audience, resulting in them ignoring them.
On the contrary, by identifying the ideal buyer for your business and writing about it, you can be sure that you will get the right response.
Write about topics that your audience is looking for
53% of all website traffic comes from the so-called organic search ( source ). This means that in order to give momentum to your blog it is important to write about topics that your ideal customers are already looking for.
How is this done? There are several ways and tools to discover them.
Some of the most famous are:
Google Auto Suggestion
Yes, as strange as it may seem to you, the simplest and cheapest way is to enter a keyword that interests you and then see the topics suggested by the search.
E.g. Suppose you run a jewelry store and you want to find what the public is looking for. Typing keywords related to your business, e.g. "Jewelry with". Without pressing enter, and as you type, Google suggests topics that users are looking for such as " naturalife ". This means that this particular 3search ways could be a topic for your next blog post.
Google Trends
Google Trends is also a free tool provided by Google to see what people are looking for the most . Enter a word or phrase that interests you and see if it resonates with the world. In fact, Google gives you the opportunity, with filters, to achieve even more specific results that may concern a specific country or region, etc.
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Competition Study
In my opinion, the most important source for finding topics for the company and not only the blog. You can start by simply researching your competitors' blogs and seeing what works well for them.
The goal is not just to copy their articles but to get ideas that you will adapt to the data of your own business and your own readers / buyers.
If you do not have the ability to invest in a tool like Ahrefs , the whole process is simplified and becomes much more efficient.
If you search the internet there are several more tools, both free and paid (personal choice BuzzSumo and Ahrefs ), where they will help you choose the right topics for the blog.
See blogging as an investment
Blogging is also free, but if you want to get bigger rewards and bring results that will make a difference, then you need to invest a little more. Here are some things that may cost you but are worth it.
Buy your blog domain: Choose the blog domain you will have. This negligible cost will make you stand out.
Take care of your SEO : No matter how good your texts are, in order for them to have an impact, you definitely need the professional approach of an SEO expert , who will choose, among other things, the appropriate keywords, create the right format for your texts, etc.
Encourage your audience to act
Concentrate on your readers. This is your audience and this is what will help you spread your reputation. There are many ways to achieve this.
Ask them to comment on the article, to share it if they like it, not to hesitate to contact you for any questions they have. In short, he developed a healthy relationship with them. You will see that their contribution is more than important, it is valuable!
For extra convenience, place social buttons where with one click anyone who wants to share your texts on their social networks can.
Find your own unique voice - Brand tone of voice
It is important not only what you say but also how you say it, that is, if you have your own personal tone that will make you stand out. Many famous bloggers and writers like Jeff Goins are proponents of this view:
Writing is not just about choosing the right topic. It is about finding the right voice. What matters is what will make readers identify not so much what you say but how.
So before you write anything, make sure you find your unique style, the one that will be your seal and will make you stand out from the competition.
Pay attention to the e-mail list
One mistake many make in the beginning is to ignore the importance of the email list (Newsletter). Do not be content with collecting emails but use them with a plan and strategy.
One of the best sources of traffic is the users who will enter your blog after updating their email.
Make sure you send a newsletter at least once a month (ideally once a week), where you will inform your readers about new articles that exist and that you will encourage them to read.
This tactic can be sure to have immediate results and you will see blog visits go up.
Create content worth sharing
Many novice bloggers think that if they write oversized texts or words full of difficult words they will be accepted. Error!
The internet is full of such texts. The difficult and what the public really needs are texts with simple, easy to understand and quality content that gives solutions to specific problems (pain points) of the reader.
To succeed, make each of your texts worth sharing. Think: Is it unique ?
Apart from presenting facts and presenting statistics, does he have an opinion ? Analyzes ideas ? Does it suggest things ? Could it be the subject of discussion in a group?
If so then believe me, it will succeed! But if you are not sure, then find this item that will make it worth sharing and add it!
Create legible texts
Think about it, if the text you are currently reading was an endless download without paragraphs, could you read it up to this point? Probably not.
You will not be responsible but the author of the text. The short paragraphs , is just one of the features that will make your text readable.
What else will help?
The small suggestions . "Break" the long speech as much as you can and when needed. This will help the reader to understand you faster.
Add multimedia . Videos, photos, infographics, etc. split the text into pieces and add information.
Pay attention to the title (headline)
To understand the value of a good title, think about how many times you have decided to read a text because of it.
This of course does not mean that you should write fake or exaggerated headlines, but headlines that render and attract readers and provide accurate information on the subject matter of the text.
What you definitely need to avoid is the use of titles that do not fully address the issue that the article deals with.
To see which titles are really good do a search on the internet and in the texts you like. What is it that interests you? Have they shared anything? Through friction and constant effort you will do better and better.
Add your content to online communities
If you belong to an internet group or page related to your blog, it would be a good idea to advertise it on them.
Upload an article you like and share it with the rest of the community. Add the blog link to your profile so that others can see it at any time.
To succeed in this way, it presupposes that you are an active member of the community or intend to become one. No one will sit down to read a text from a stranger who offers nothing to the group.
Update existing content
Although a beginner your blog has started to become known and readers to increase? Congratulations, this is already a first step!
The next thing you need to do is not leave the content to chance.
See which articles resonate with your audience and keep them up to date. Need not only create new articles, but necessary to enrich the already existing knowledge with new, updated data / information or ideas.
This update will give you an extra lead in SEO . No matter how good the content is and how high it is in the organic search results (SERPs), Google may rank it down because it may consider it obsolete.
Therefore, keep it fresh and up to date. This is also one of the tactics followed by most serious blogs in the world.
Google Search Console helps you in this endeavor - an absolutely necessary tool that you should use from the first day of publishing your blog.
Create internal links
By this we mean the linking of a URL (eg article) on your website to another URL through your website itself.
With the internal links you achieve:
- better navigation of readers on the blog, creating a "perpetual" transition from one article to the next something that allows them to stay longer on your blog.
- easier and faster indexing of new content by search engines .
- empowerment of new articles as through the links is transferred "power" from older articles to newer (and not only).
Show consistency
If a blogger needs to keep a tip, this is definitely it! The consequence is the alpha and omega in the success of the blog.
The reader to become a loyal and devoted friend of the page you maintain must discern a consequence on your part.
Feed it with quality content , at specific intervals. Make a habit! Make the reader wait for your text. If he does not find it, he will be disappointed and will probably not come in again.
The chart below shows the results of this consequence - 26 articles in 12 months (1 article every 2 weeks) attracted more than 13000 organic clicks and even more via social, newsletters and more
Blogging for Beginners - Last Words
Blogging requires hard work . You need to spend a lot of time researching, writing, editing, publishing and promoting the articles you create.
Keep all the above tips in mind and create interesting and exciting content for your readers.
If you feel you need help, do not worry! we am always at your disposal to create the ideal texts for your blog or website!
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