Shopify vs WordPress (2021) - Which is the best?

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Shopify vs WordPress - which is the best? This is a question that many companies (especially start-ups) find to ask and in this post I will address it in depth.Read below for a full review of both platforms and their key features. and the reasons why you can choose one over the other when creating an e-commerce site.
By the end of this comparison, you should have a much better idea of ​​which platform will best serve the needs of your business.

Let's start with a quick overview of both platforms.
What is Shopify?

Shopify is an online application designed specifically to enable merchants to build and launch their own online store.

It provides a set of templates that can be customized to meet individual business branding requirements and allows the sale of physical and digital goods.

One of the key ideas behind Shopify is that users without technical or design skills can build a store - without resorting to coding.

However, Shopify also allows you to edit the HTML and CSS of your website, which means that those who do coding skills will be able to customize their stores more extensively.

Because Shopify is a "hosted" solution, everything works on Shopify servers. So you do not have to worry about buying web hosting or installing software anywhere - the idea is that almost everything you need to create and manage your store happens "out of the box".

(That said, you can customize a Shopify store to meet more on-demand requirements by adding apps - most of which later).

Shopify is a software as a service tool('SaaS') - this means that you do not have a copy of the software, but you pay a monthly fee to use it. As a web application, it runs in the cloud - as long as you have access to a web browser and the Internet, you can manage your store from anywhere.
What is WordPress?


The self-hosted version of WordPress - the idea behind it is to allow readers to evaluate how a "all-in-one" hosting solution (Shopify) compares to an open source platform that requires more practice (WordPress). It also reflects the fact that most professional eCommerce settings for WordPress include the self-hosted version.
What kind of users are Shopify and WordPress targeting?

It is fair to say that Shopify's main audience is made up of users who do not have two things: 
  • web development skills
  • a budget to hire someone to build their store.
These types of users often turn to Shopify precisely because the platform allows you to create an online store without coding and because its use does not require a huge initial investment.

WordPress, on the other hand, serves a wider group of users:
  • web design beginners
  • users with web development skills
  • budget users to hire a developer.
Like Shopify, WordPress is suitable for users who are relatively new to web design and not particularly tech-savvy - it is certainly possible to create and maintain a WordPress site without the need for coding skills, especially if you are happy to use an optical editor for WordPress like Divi. Users who do not want to access HTML or CSS can avoid doing so with WordPress.

However, I would say that in most cases, more WordPress configuration is required before you can publish a website - and this Depending on what you want to do, creating a WordPress site may involve a steeper learning curve than using Shopify.

The second audience that WordPress serves are users who have a lot of web development experience: it will be okay to use WordPress to create the website they need.

And the third audience is high-budget users - this cash can be used to hire a WordPress development team to build a completely "custom" website running on extremely fast servers.

The word "custom" is important here because it emphasizes a key difference between WordPress and Shopify - that while it is possible to modify Shopify in many ways (by coding or adding applications), there are more limits to what you can do. and you should always host your site on Shopify servers.
How many people use WordPress and Shopify?

When choosing a website building solution, it is really important to understand how many people use it to build their websites or online stores.

This is because, in general, if a particular platform has a large user base, you will find that there are many more support options, resources and applications / plugins available for it online. There will also be a lower chance of it "disappearing" and taking your site with you!

Support
WordPress is a popular open source software
The good news with WordPress is that it is very popular and has a large user base there are 75-90 million self-hosted WordPress sites. and millions of WordPress developers and companies 
According to Builtwith.com, Shopify has over 2 million stores. but the developers dealing with it are minimal

Given these numbers, WordPress is technically the safest bet for longevity, but Shopify is one of the most popular products of its kind and is unlikely to go anywhere anytime soon. This means you can have confidence in creating an online presence for your business using Shopify or WordPress.
Pricing: How much does it cost to use Shopify and WordPress?

Shopify Costs Shopify
provides five pricing programs:

  • Basic: $ 29 per month.
  • Shopify: $ 79 per month.
  • Advanced: $ 299 per month.
  • Additionally: negotiable, but starts at $ 2000 per month.


Buy prices for the most popular packages. As you might expect, the features you have access to in every Shopify design vary depending on what you are using, but here are some key differences:
  • Telephone support is only supported on packages $ 29 and up.
  • The number of users who can access your account varies by program (you receive 2, 5 and 15 staff accounts in Basic, Shopify and Advanced Shopify respectively).
  • Credit card fees and transaction fees are reduced as monthly plans become more expensive.
  • To get the most out of your point-of-sale functionality, which allows you to use Shopify for physical sales, you may need to pay for an additional "Shopify POS Pro" ($ 89 per month).
  • The "program Shopify Plus » is a corporate degree program aimed at larger organizations or those with more advanced requirements for API, time server operation and support.

It is much harder to say how much it costs to build a WordPress site - this is due to the fact that there are many variables.

A common misconception is that WordPress is a completely free option, but this is not really the case. While you can get free Content Management System (CMS) software, there are other things you often have to pay to get a WordPress supported website, namely:

  • hosting - server space where you can install WordPress and save your site, The only thing you should always pay for is WordPress hosting - without it you have nowhere to install WordPress. There is a wide range of options on this front, usually Hosting companies provide you with both free domain and free SSL . The basic choice you have to make can start from $ 4 - $ 8 per month for a fast SSD server and whenever you want to transfer your e-shop to another provider
  • a template - design for your website can start at $ 0 Free theme
  • Ecommerce Integration - Adding Tools That Will Allow You To Sell Products Online is free with woocomerce
  • add-ons - applications that can be added to your site to add more functionality can start from $ 0 Free plugins
  • And of course, depending on your ambitions or technical skills, you may also need to pay a developer to help you build.
  • A WordPress Maintenance and Backup service (these help you keep your site up to date with all the latest WordPress plugins, themes and updates): you can do the same online backup for free, and you will also have your store on a USB stick to feel safe
More information at  istogrami

The good thing about wordpress is that if it is built by a web design company you do not need to pay for Template and Plugins and you will not have the mini Shopify hikes and your store will you own 100% 

Growing your online store will you want other extras and features? but again you have an advantage over shopify because you will not be looking for a developer with binoculars to make your changes and you will not be charged the extras per month, you can buy them once Life time license  and they will be yours forever without hikes, Ειμαται against the monthly Hike in the e-shops and we try to provide Life time  solutions 

Application for fixed assets

So we have At the lowest point of the pricing scale, assuming you use the "Basic program + freedomain + free SSL" wordpress hosting $ 5 plus 1 free template + 5 free plugins + 4 free woocomerce plugins = $ 60./year

WordPress $ 60 / year

At the bottom of the pricing scale, assuming you use the $ 29 Shopify Core Program plus $ 40 per month for 4 apps, you would be talking about an annual $ 468 commitment. and in addition you do not have the unlimited possibilities of expanding your business, eg creating a blog in a subdomain, connecting with scroutz, Yoast SEO, Elementor page builder, multilanguage plugins, greek bank payment gateway (shopify puts hackers in payment portals) = 828 $ / year + 2% transaction tax = < 1000 $ / year

Shopify  $ 1000 / year

However, the number of Shopify templates available is pale compared to the huge number of templates available for WordPress. in short the Templates for shopify are a bit very expensive and with limited features
Unlike for WordPress - Woocomerce is Thousands, very fast and with the ability to navigate once and have upgrades for free forever (one time payment forever updates)

Although it is difficult to put an exact number for the number of WordPress themes that exist, we can for sure to talk about thousands, both free and paid.

(You can buy WordPress templates from the official WordPress theme catalog or third-party stores such as Template Monster ).

WordPress is ultimately the winner in a template - the huge amount of themes available ensures that most users will have many high quality options to choose from.

You can also useAccelerated Mobile Pages (AMP) on both Shopify and WordPress. AMP is a Google-supported project that drastically speeds up the loading of your pages on mobile devices by removing some code snippets. Using it gives your content speed and can improve its visibility in search results. For AMP functionality to work on both platforms, you need to install a third-party application (Shopify) or an add-on (WordPress). With Shopify, this means installing something like Fire Amp. There are several plugin options for WordPress.


You can try Shopify and WordPress for free - this is a great way to see which platform works best for you.

The Shopify offers a free trial period of 14 days, which you can access  FREE TRIAL SHOPIFY

With WordPress, you can download the CMS free (but remember that you will need somewhere to host it. FREE DOWNLOAD OF WORDPRESS

You can use plugins and applications optical editing software in WordPress and Shopify respectively to create a similar real-time editing interface.This may appeal to people who are relatively new to web design.This differs from the approach taken by some other platforms - especially  Squarespace - which displays a more "immediate" or real-time view of your changes (this is because such platforms allow you to work "on the page", with your changes displayed in situ and in real time). 

Content Management in WordPress
When it comes to managing static pages and posts, I would say that WordPress beats Shopify quite comprehensively. View privacy notice  .

First and foremost, WordPress comes with content versions - any version of a page or post can be stored on the system and you can return to any of them at any time. Shopify does not allow you to do this.

Second, WordPress lets you use categories and tags in a much more flexible way than Shopify (you can also create your own custom content types in WordPress). This allows you to present your site content in more relevant ways to users, who can also filter it more easily to meet their needs.

And third, the recent introduction of WordPress, a new blockchain- based editor, Gutenburg , gives you a little more flexibility in how you design pages by the new Gutenberg author 

Unfortunately the "WYSIWG" author of Shopify is paid by the month ( Hike )
If you want to take advantage of this transfer and upload style content processing on Shopify, you need to invest in a third-party application. Examples include Buildify ($ 12.99 per month ) and DragDropr ( $ 19.99 per month ).

When it comes to content management on the e-commerce side of things, again it is very difficult to make a direct comparison between Shopify and WordPress.

But open source wordpress +  WooCommerce  and hundreds of addons free your hands on WHAT YOU DECIDE TO DO IN THE FUTURE

WP E-Commerce
For starters, WordPress lets you install Yoast , one of the best SEO tools available. This tool analyzes your content in depth from an SEO perspective and brings out a list of key steps you can take to improve the quality of your pages and posts.
Adding Yoast to WordPress provides you with a complete overview of all the things you need to do to improve the SEO of a content.
Additionally, it allows you to create SEO-friendly websites and set regular URLs to avoid duplicate content (something Google approves of).
WordPress is also best for creating clean URLs (short, simple URL structures that Google likes).
And because a WordPress site can be hosted on any server, you can choose an extremely fast one. You are not limited to shared hosting on Shopify (which, while generally accepted in terms of speed, is not necessarily the fastest available). "Page speed" is important because it is a ranking marker, where faster loading sites prioritize search results.
To have a decent page speed in WordPress, you should definitely follow a professional installation like Kinsta or WP Engine . cheap shared hosting services do not cut the mustard on this front.
How good the e-commerce SEO side of WordPress is, however, depends largely on the e-commerce solution chosen. 

You can not use Yoast on Shopify sites, there are many SEO applications available for the platform that perform a similar function that of course you will have to pay a MONTHLY SUBSCRIBE

Blogging in WordPress and Shopify
Blogging is an often overlooked - but vital - aspect of the function an online store. This is because blogging is absolutely essential for successful inbound marketing - a sales strategy where you use quality blog posts to increase traffic. on your site, which in turn generates purchases from loyal readers.

A blog post posted on Shopify - although you can blog very well on Shopify, the blogging functionality in WordPress is significantly more powerful.

Both WordPress and Shopify provide blogging features, with WordPress being significantly better. This is because WordPress:
  • allows you to keep a record of changes to existing posts
  • allows you to use categories and tags in blog posts (Shopify only allows tags to be used)
  • allows you to create posts with pure URLs (as discussed above, Shopify prefixes blog posts with "/ posts /" that are not as clean as we would like and therefore not 100% SEO-friendly).
The advantage of WordPress in this area is not surprising, as the platform has a long history as a professional blogging solution.

Need help with WordPress?
If you are considering using WordPress to build a website, we can either help you build it or get you in touch with the top experts in the category. Do not hesitate to contact us for more information on how we can do your work in WordPress in a professional and economical way. Contact us now .

Email Marketing
A key part of running an online business is email marketing - creating and sending email newsletters to your mailing list is vital to generating sales.
In WordPress it is easy to link any of the main email marketing solutions to it, through a variety of plugins (  Gravity Forms  is a great plugin to do this). WordPress has huge capabilities in this section, In other words, see the automation capabilities of  Mailchimp or Getresponse
As soon as Shopify acquires something similar, it will charge it classically with a monthly subscription.

Finally, a quick note about SSL : a free SSL certificate is provided with all Shopify sites, which means your visitors are browsing your site securely. You can of course install SSL certificates on WordPress websites as well - but again, it is your responsibility to resolve this. usually the hosting provider we choose provides free GDPR


Compliance to Shopify and WordPress
As a result of the GDPR laws enacted in May 2018, building a website now means meeting many new data protection and privacy requirements EU visitors to it.
There are several conditions that must be met - so it's a good idea to talk to a lawyer about what to do - however, for me there are probably four very important boxes for website owners to single out:

  • Always process and store data securely
  • Provide appropriate site terms and conditions, privacy policies and cookie alerts
  • Get explicit consent from people who subscribe to mailing lists through your site that it is okay to send them email newsletters
  • Provide a means to select or revoke consent to use unnecessary cookies on a website (by posting this consent).
For the fourth requirement, cookie consent, Shopify 
It is NOT accompanied by a GDPR compliant cookie alert generator, so you should always invest in a suitable application from the Shopify App Store or use a third-party tool such as CookieYes to create a cookie banner, cookie consent tools will should be part of a basic set of features for a hosted solution and it would be good if Shopify could follow the example of rival BigCommerce and introduce this feature soon.

With WordPress, although there are many add-ons (and free solutions) for downloading and storing data in a GDPR compliant way, it is entirely up to you to choose the right ones and make sure your WordPress site does nothing wrong. .

Multilingual / Multiple Websites
Many companies require multiple versions of their website - in different languages ​​or for different regions (or both), and especially if Dropshiper is required.
Here WordPress is undoubtedly a better solution than Shopify for something like this: you can use either the WordPress Multilingual plugin or the WordPress Multisite version of WordPress to create multiple versions of a site in multiple languages. And Woocommerce can be configured to support multiple languages.

However, Shopify lets you sell in multiple languages. If you  upgrade to $ 299 Shopify Plus lets you create up to 20 foreign language versions 

Shopify multilanguage =  299 $ / month

Motion on the go
If you are someone who likes to edit your website on the go, then you will be happy to know that this can be done with both Shopify and WordPress (both iOS and Android).

WordPress Mobile
App Shopify focuses more on e-commerce than WordPress, allowing you to manage your products and track customers. Instead, WordPress focuses more on content management, allowing you to create and edit pages and posts.
Whether or not you can manage e-commerce of things on your phone to your store based on WordPress will depend on whether the additional ecommerce you used to create it provides an application for this purpose the WooCommerce do


Support Wordpress
Choosing and working with the right company structure wordpress shop is the key to proper ypostirixi, Epiais can find help from a variety of locations: for example, the WordPress forum , a hosting company, a provider of additions , a friend who knows one or two things about WordPress etc. see more details here

After all, WordPress is undoubtedly a better established and more flexible platform than Shopify. It has a much larger user base and a much larger selection of themes and applications to choose from. With the right skills and resources, you can basically create any website you want with WordPress. This does not mean, however, that it is right for every user - there are many times when Shopify will be the best choice, especially for start-ups with low budgets or those who do not have web design skills.

Reasons to use Shopify but WordPress
  • If content creation and management is a key concern for you - for example, if you want to run a sophisticated website with a blog page with a store on the side for better SEO - then there is a lot to be said for going the WordPress path. The functionality of blogging, content archiving and content management system is much more flexible and sophisticated than Shopify offers in these areas.
  • WordPress also has an advantage in SEO: the fact that you can use Yoast, choose your own hosting and create clearer URLs for your content gives it a slight advantage over Shopify.
  • But if you have a good budget and a good developer, you will usually find that you have something better with WordPress. a site that is more "custom" in nature and more precisely tailored to your needs.
  • The software is open source and can be downloaded in its entirety for free .
  • You can create any type of website with WordPress. is a much more flexible platform than Shopify.
  • A much wider range of templates is available in WordPress than in Shopify.
  • WordPress has a more advanced content management system, which, unlike Shopify, makes it easier to publish and archive content.
  • A wide range of plugins - paid and free - are available to help you add functionality to your WordPress site. Although you can also add functionality to Shopify sites through apps, there is a more limited range to choose from.
  • You have a wider range of e-commerce options in WordPress than in Shopify.
  • The number of variants and product options you can use in Shopify is a bit limited - woocomerce and WordPress give you more flexibility on this front.
  • SEO features in WordPress are better than Shopify equivalents.
  • On a WordPress site, you have more control over your content - with Shopify, you have to comply with the "acceptable usage" policy and you may have trouble exporting some of your site content (especially when it comes to pages and posts).
  • You can export pages and posts more easily to WordPress.
  • WordPress is a better choice than Shopify for creating multilingual or "multi-site" projects.
Conclusion if you are planning to open a very small e-shop to sell T-shirts go to shopify cheaper package at all without add-ons ok you will probably come out, if you want something stronger for your online store do not hesitate to contact a WordPress developer 


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